| The Fast Food Guide |
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What you get: You get a free book that will help you learn how to eat healthier whenever you walk into a fast food restaurant. What you do: During the first week, you will read a few pages in The Stop and Go Fast Food Nutrition Guide and answer some simple questions. During the second week, you get to take the book to lunch and use it to help you make a healthy food choice. During the third week, you get the chance to “be the guide.” We will give you some food descriptions with nutrition information. You get to decide whether each food is healthy, not healthy or somewhere in between. During the fourth week, you get to share the book with a friend, family member or co-worker. What campaign participants are saying: “I enjoyed the book and will use it as a reference when I eat out. I also looked forward to the emails from WellSteps. I would like to see more of this. This type of communication continued to remind me to eat healthy and exercise.” “Interesting, something to think about when eating out. Makes you rethink your choice.” “It is a great program. It makes you stop and think what you are putting in your body and if it is really good for you.” “Good program, as it is a reminder to try and stay healthy.” How long does this campaign last?: The Fast Food Guide campaign lasts 4 weeks. « Back to Campaign Overview |