{"id":108076,"date":"2024-08-20T08:57:57","date_gmt":"2024-08-20T14:57:57","guid":{"rendered":"https:\/\/www.wellsteps.com\/blog\/?p=108076"},"modified":"2026-03-16T11:33:12","modified_gmt":"2026-03-16T17:33:12","slug":"wellness-program-success-secrets","status":"publish","type":"post","link":"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/","title":{"rendered":"5 Secrets to Successful Corporate Wellness Programs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#What_are_the_benefits_of_a_corporate_wellness_program\" >What are the benefits of a corporate wellness program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#How_does_leadership_modeling_influence_the_success_of_corporate_wellness_programs\" >How does leadership modeling influence the success of corporate wellness programs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Leadership_Ideas\" >Leadership Ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Why_is_clear_and_consistent_communication_essential_for_wellness_program_success\" >Why is clear and consistent communication essential for wellness program success?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Leadership_Idea\" >Leadership Idea<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#How_does_teamwork_contribute_to_a_successful_corporate_wellness_program\" >How does teamwork contribute to a successful corporate wellness program?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#The_Power_of_Social_Influence\" >The Power of Social Influence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#How_Does_This_Work_In_The_Real_World\" >How Does This Work In The Real World?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Leadership_Ideas-2\" >Leadership Ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Why_does_making_wellness_initiatives_enjoyable_improve_participation_and_results\" >Why does making wellness initiatives enjoyable improve participation and results?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#How_Does_This_Work_In_The_Real_World-2\" >How Does This Work In The Real World?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Leadership_Ideas-3\" >Leadership Ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#How_can_organizations_actively_facilitate_wellness_program_engagement\" >How can organizations actively facilitate wellness program engagement?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Benefits-Based_Incentives\" >Benefits-Based Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Leadership_Ideas-4\" >Leadership Ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#What_are_the_core_principles_behind_successful_corporate_wellness_programs\" >What are the core principles behind successful corporate wellness programs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\n<blockquote class=\"wp-block-quote executive-summary is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--50);font-size:17px\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:20px\"><strong>Executive Summary<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group executive-summary\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:18px\"><strong>What are the key factors behind a successful wellness program?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"executive-summary\" style=\"font-size:16px\">Successful wellness programs are built on clear goals, strong leadership support, and consistent employee engagement. Programs that focus on behavior change, simple participation, and measurable outcomes achieve better results over time. When wellness is supported consistently, organizations see healthier employees, higher participation, and long-term success.<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-a-corporate-wellness-program\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_a_corporate_wellness_program\"><\/span>What are the benefits of a corporate wellness program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Corporate wellness programs are proven to improve employee health, boost productivity and morale, and reduce healthcare costs \u2013 but not every program is created equal, and there is no one-size-fits-all approach.<\/p>\n\n\n\n<p>However, the most successful corporate wellness programs do share common traits. At WellSteps, we call them the Program Success Standards. The closer you follow them, the more likely your program will succeed and yield desirable outcomes.<\/p>\n\n\n\n<p>Here are<strong> five secrets<\/strong> to wellness program success with real-world insights from WellSteps clients who have highly successful programs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-leadership-modeling-influence-the-success-of-corporate-wellness-programs\"><span class=\"ez-toc-section\" id=\"How_does_leadership_modeling_influence_the_success_of_corporate_wellness_programs\"><\/span>How does leadership modeling influence the success of corporate wellness programs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"Success Standards - Support\" src=\"https:\/\/player.vimeo.com\/video\/355097228?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.wellsteps.com\/explore\/ig-5-tips-for-employee-wellness\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Get more actionable insights<\/em><\/a><\/p>\n\n\n\n<p>Adults \u2013 much like children \u2013 engage in observational learning. When wellness program coordinators and <a href=\"https:\/\/www.wellsteps.com\/blog\/2025\/07\/15\/how-leaders-can-improve-workplace-wellness-8-strategies\/\">senior management<\/a> get involved, employees will follow.&nbsp;<\/p>\n\n\n\n<p>For example, one company struggled with poor participation in a wellness event. We took a closer look and found that neither their coordinator nor senior leadership participated, and the event wasn\u2019t even communicated to employees until two days prior.&nbsp;<\/p>\n\n\n\n<p>For this reason, we recommended the company change their approach to lead by example. Leadership began bringing in fresh fruits and vegetables from a local farmer\u2019s market, and their coordinator started a wellness committee to include employees in program planning.&nbsp;<\/p>\n\n\n\n<p>In a short time, participation in the wellness program increased dramatically. If you want your wellness program to succeed, you must lead by example, involve your employees, and walk the talk.<\/p>\n\n\n\n<p>John Pittman, President at <a href=\"https:\/\/fransenpittman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fransen Pittman Construction<\/a> \u2013 which is enrolled in the WellSteps Engage program \u2013 discusses how company involvement drives wellness success.<\/p>\n\n\n\n<p>\u201cMore than just quantitatively measuring the health of our employees, what I\u2019m most proud of is watching the web of benefits emerge from this program that we didn\u2019t even expect,\u201d John says. \u201cFor example, we support the community and promote a great cause through our annual MS150 bike ride and fundraising. I\u2019ve seen the financial strain of our employees resolve and their day-to-day attitude improve.<\/p>\n\n\n\n<p>\u201cMost of all, our wellness program has become embedded in our culture. Our wellness program is more than diet and fitness. It\u2019s about how a person functions at all levels.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership-ideas\"><span class=\"ez-toc-section\" id=\"Leadership_Ideas\"><\/span>Leadership Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibly participate in wellness campaigns<\/li>\n\n\n\n<li>Set your own wellness goals and share your successes<\/li>\n\n\n\n<li>Participate in community fun runs and share pictures<\/li>\n\n\n\n<li>Host walking meetings with employees<\/li>\n\n\n\n<li>Announce wellness program successes and elements in staff meetings<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.wellsteps.com\/blog\/2022\/08\/08\/support-wellness-program-participation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How Leadership Can Support Wellness Program Participation<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-clear-and-consistent-communication-essential-for-wellness-program-success\"><span class=\"ez-toc-section\" id=\"Why_is_clear_and_consistent_communication_essential_for_wellness_program_success\"><\/span>Why is clear and consistent communication essential for wellness program success?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many companies fail to effectively communicate the values and benefits of their wellness programs. Additionally, they often overlook simple logistical details such as program start dates and deadlines, calendars of events, highlights, and testimonials. As a result, employees can\u2019t participate if they don\u2019t know what to do and when to be there, so clear communication amplifies engagement and drives measurable results.<\/p>\n\n\n\n<p>One wellness coordinator we worked with employed two strategies to improve communication. First, she asked managers to share information about the wellness program during staff meetings. Second, she encouraged wellness committee members to discuss the program during casual conversations with their coworkers.&nbsp;<\/p>\n\n\n\n<p>The result? Participation in the company\u2019s program tripled and remained high well after she instituted those simple changes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-1024x683.jpg\" alt=\"\" class=\"wp-image-108209\" style=\"width:600px\" srcset=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-1024x683.jpg 1024w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-300x200.jpg 300w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-768x513.jpg 768w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-1536x1025.jpg 1536w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-2048x1367.jpg 2048w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/Group-professional-instruction-930x620.jpg 930w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Stephanie Lesco, a supervisor at <a href=\"https:\/\/www.loraincountyhealth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lorain County Public Health<\/a>, which is enrolled in the WellSteps Foundations program, illustrates the importance of communication for wellness program success.<\/p>\n\n\n\n<p>\u201cWe keep pushing wellness. It\u2019s not one of these things we just expect employees to do on their own,\u201d she says. \u201cWe highlight activities in our monthly newsletter. We have people who are wellness champions from each department work directly with their team to promote wellness at staff meetings. It\u2019s not just \u2018we have this program.\u2019 We keep it at the forefront of everyone\u2019s minds.\u201d<\/p>\n\n\n\n<p>Communication has driven significant results for Lorain County Public Health, as their wellness program boasts outstanding participation rates and permeates organizational culture.<\/p>\n\n\n\n<p>\u201cWe hear people talking about wellness campaigns and activities,\u201d Stephanie says. \u201cThey\u2019re talking about it in the lunchroom. I would say that\u2019s not normal conversation if they\u2019re not engaged in the program.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership-idea\"><span class=\"ez-toc-section\" id=\"Leadership_Idea\"><\/span>Leadership Idea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send personalized invitations to managers to participate<\/li>\n\n\n\n<li>Offer testimonials in meetings or via email, text, or app push notifications (easy to do with the free WellSteps app)<\/li>\n\n\n\n<li>Promote wellness activities with posters, flyers, and postcards<\/li>\n\n\n\n<li>Include leadership wellness messages in newsletters<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.wellsteps.com\/blog\/2022\/07\/21\/communicate-support-company-wellness-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How Senior Leaders Can Communicate Support for Wellness Programs<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-teamwork-contribute-to-a-successful-corporate-wellness-program\"><span class=\"ez-toc-section\" id=\"How_does_teamwork_contribute_to_a_successful_corporate_wellness_program\"><\/span>How does teamwork contribute to a successful corporate wellness program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"Success Standards - Teamwork\" src=\"https:\/\/player.vimeo.com\/video\/354980964?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.wellsteps.com\/explore\/ig-leader-support\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Get more actionable insights<\/em><\/a><\/p>\n\n\n\n<p>When wellness teams work together, they can accomplish more, increase participation, and drive desired outcomes. Without teamwork, wellness programs can collapse.<\/p>\n\n\n\n<p>Here\u2019s a good example: a well-intentioned wellness coordinator we know attempted to administer her company\u2019s program on her own. They didn\u2019t have a committee, and they didn\u2019t communicate with their guide. Though the program launch and initial participation went well, the coordinator quickly became overwhelmed, and participation faltered.&nbsp;<\/p>\n\n\n\n<p>As a result, the coordinator changed her approach. She recruited a wellness team to help plan and scheduled regular check-ins with their wellness guide. The team shared duties and began referring to it as \u201cour program.\u201d<\/p>\n\n\n\n<p>The results were outstanding, as 90% of employees participated in the year\u2019s final wellness event.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-power-of-social-influence\"><span class=\"ez-toc-section\" id=\"The_Power_of_Social_Influence\"><\/span>The Power of Social Influence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Teamwork extends beyond internal teams to include each employee\u2019s social network. For example, WellSteps members can invite a spouse or partner to participate alongside them in their wellness programs. We also have team-based behavior change campaigns that boost camaraderie and engagement through friendly competition.&nbsp;<br>Social influence is a real thing when it comes to wellness, and those who have strong social support are more likely to succeed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-1024x683.jpg\" alt=\"Two small groups of workers engaging in an interactive bowling ball game outdoors at a team building event.\" class=\"wp-image-108007\" style=\"width:600px\" srcset=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-1024x683.jpg 1024w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-300x200.jpg 300w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-768x512.jpg 768w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-1536x1024.jpg 1536w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-2048x1365.jpg 2048w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/07\/team-building-exercises-930x620.jpg 930w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-this-work-in-the-real-world\"><span class=\"ez-toc-section\" id=\"How_Does_This_Work_In_The_Real_World\"><\/span>How Does This Work In The Real World?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stephanie says it\u2019s important for her team at Lorain County Public Health to meet to plan and evaluate campaigns throughout the year.&nbsp;<\/p>\n\n\n\n<p>\u201cWe do a lot of planning, and our team is what really internally keeps it going,\u201d she says. \u201cWe don\u2019t want it to get stale, and we don\u2019t want people to feel there isn\u2019t value. We want to continue providing programming that is applicable to the needs of our staff, so continuing to engage them in the creation of the program is important. We would not get participation if it was created in a bubble with the wellness team.\u201d<\/p>\n\n\n\n<p>Stephanie adds that a team-oriented approach helps organizations cater programs to the varying needs of their employees.&nbsp;<\/p>\n\n\n\n<p>\u201cOur wellness team reps have done a really nice job of going back to departments showing they care and want feedback. Our departments are different enough that what a team in administrative service might need is different than what a team in population health might need. We have a diverse staff, so we find things that appeal to all of them,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>John at Fransen Pittman Construction discusses the value of teamwork in helping employees achieve their goals.&nbsp;<\/p>\n\n\n\n<p>\u201cOur employees have quit smoking, lost weight, and increased activity levels. Additionally, the wellness program has brought a level of camaraderie to the organization through company challenges or contests,\u201d he says. \u201cThrough group activities such as 14er mountain climbs, MS150 bike rides, and more, our employees are challenging themselves to push their physical and mental boundaries to overcome things they didn\u2019t think that they could accomplish.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership-ideas-0\"><span class=\"ez-toc-section\" id=\"Leadership_Ideas-2\"><\/span>Leadership Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allow coordinators time and space for wellness committee meetings<\/li>\n\n\n\n<li>Offer incentives for wellness committee participation<\/li>\n\n\n\n<li>Participate in campaigns as part of the team (WellSteps has a library of team-based behavior change campaigns as well as challenges that can be done 24\/7 as individuals or in peer groups)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.wellsteps.com\/blog\/2022\/04\/08\/wellness-programs-improve-employee-morale\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Improve Employee Morale with Wellness Programs<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-making-wellness-initiatives-enjoyable-improve-participation-and-results\"><span class=\"ez-toc-section\" id=\"Why_does_making_wellness_initiatives_enjoyable_improve_participation_and_results\"><\/span>Why does making wellness initiatives enjoyable improve participation and results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best wellness programs feature fun activities, because when wellness is fun, employees are far more likely to participate. You can do simple things to add an element of fun to your wellness program and establish a culture of wellness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-1024x683.jpg\" alt=\"\" class=\"wp-image-108311\" style=\"width:600px\" srcset=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-1024x683.jpg 1024w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-300x200.jpg 300w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-768x512.jpg 768w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-1536x1024.jpg 1536w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-2048x1365.jpg 2048w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2024\/08\/Tennis-competition-high-five-930x620.jpg 930w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>For example, one organization launched a campaign to help employees avoid holiday weight gain. The company gave employees healthy snack recipes and asked them to make the snacks and bring them in to work. Then, they shared the snacks as a group while listening to music and exchanging holiday gifts.<\/p>\n\n\n\n<p>Another company held a walking poker activity. Employees walked to five different stations and received a playing card and health tip at each. The employee with the best poker hand won a prize.<\/p>\n\n\n\n<p>Yet another company held \u201cart shows\u201d in their stairwells. Employees brought in their children\u2019s (or their own) artwork to be displayed in the stairwells to encourage the use of the stairs over elevators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-this-work-in-the-real-world-0\"><span class=\"ez-toc-section\" id=\"How_Does_This_Work_In_The_Real_World-2\"><\/span>How Does This Work In The Real World?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Courtney Foley, Human Resources Manager at <a href=\"https:\/\/www.ahbfund.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alabama Home Builders Self Insurers Fund<\/a> \u2013 which participates in the WellSteps Foundations program \u2013 illustrates how making wellness fun can bolster engagement while simultaneously cutting costs.<\/p>\n\n\n\n<p>\u201cPopular features with our staff include large team campaigns and personal challenges. It\u2019s fun to hear plenty of encouraging words \u2013 a.k.a. \u2018smack talk\u2019 \u2013 around the office during team campaigns,\u201d she says. \u201cWe have had increased engagement between departments because they are connecting through wellness goals. We have also been able to keep healthcare costs increasing at a lower-than-average rate.\u201d<\/p>\n\n\n\n<p>Stephanie at Lorain County Public Health echoes the importance of making wellness fun: \u201cWe\u2019re always trying to make it fun. We survey staff to get input into what campaigns we\u2019re going to do because we know that getting buy-in from the team is important if you\u2019re going to keep the program going.\u201d<\/p>\n\n\n\n<p>She says her organization mixes things up, as no two years are guided around the same subject matter, and they survey employees to discover their interests so they can better meet their needs.&nbsp;<\/p>\n\n\n\n<p>\u201cWe do try to make campaigns spread across various interests. We know we can\u2019t please everyone with everything, but we want a balance to appeal to a broader group,\u201d she says, adding that \u201cthey don\u2019t have to do everything. They can skip activities and do activities that appeal to them and still get enough points.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership-ideas-1\"><span class=\"ez-toc-section\" id=\"Leadership_Ideas-3\"><\/span>Leadership Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage fun wellness activities and allow employees to participate on the clock<\/li>\n\n\n\n<li>Challenge employees to \u201cbeat the top\u201d (president\/CEO\/Leadership)<\/li>\n\n\n\n<li>Participate in pick-up games of basketball, soccer, or employee tournaments<\/li>\n\n\n\n<li>Offer a wide variety of activities so that employees of all abilities and interests can participate<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.wellsteps.com\/blog\/2022\/03\/18\/wellness-challenge-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fun Workplace Wellness Challenge Ideas<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-organizations-actively-facilitate-wellness-program-engagement\"><span class=\"ez-toc-section\" id=\"How_can_organizations_actively_facilitate_wellness_program_engagement\"><\/span>How can organizations actively facilitate wellness program engagement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"Success Standards - Engage\" src=\"https:\/\/player.vimeo.com\/video\/352510277?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.wellsteps.com\/explore\/ig-participation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Get more actionable insights<\/em><\/a><\/p>\n\n\n\n<p>It\u2019s impossible to have a successful employee wellness program without high engagement, so the most successful programs encourage participation by offering incentives tied to benefits. They then give their employees resources to succeed (such as a wellness portal designed to help employees achieve their goals).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benefits-based-incentives\"><span class=\"ez-toc-section\" id=\"Benefits-Based_Incentives\"><\/span>Benefits-Based Incentives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Benefits-based incentives are the most powerful tools employers have to encourage participation, and we\u2019ve seen participation rates close to 100% with the right incentives. It\u2019s a win-win: employees get healthier and earn incentives while employers get the benefits of a well-functioning wellness program: lower costs, greater productivity, better morale, and reduced absenteeism, among others.<\/p>\n\n\n\n<p>Of course, it\u2019s imperative to make incentives meaningful to employees. Examples include lower healthcare premiums, better health plan benefits, larger HSA\/HRA contributions, paid days off, and retirement contributions.&nbsp;<\/p>\n\n\n\n<p>Susan Adelsberger, Benefits Administrator at Be Secure \u2013 which is enrolled in the WellSteps Foundations program \u2013 says her organization\u2019s plan is designed to reward associates with lower insurance premiums for incorporating healthy habits.<\/p>\n\n\n\n<p>\u201cOur associates earn rewards points that can become savings on their benefits the following year. WellSteps put that together in a neat little package for us,\u201d she says. \u201cWe have a lot more people paying attention to their health and behaviors, making small changes that lead to bigger results. Last year, our participating associates saved over $500,000 on their health premiums.\u201d<\/p>\n\n\n\n<p>Stephanie says that Lorain County Public Health\u2019s wellness rewards included money toward deductibles and HSA contributions as well as health-related prizes.<\/p>\n\n\n\n<p>\u201cWe feel it\u2019s important that, in addition to gift cards that WellSteps provides for campaigns, we also do extra prizes for our teams,\u201d she says. \u201cSomething that we\u2019ll do at the end of the year is raffle off a Garmin watch for staff who reached their goals, so we have some big prizes in addition to earning HSA dollars.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership-ideas-2\"><span class=\"ez-toc-section\" id=\"Leadership_Ideas-4\"><\/span>Leadership Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reward high participation by location or department<\/li>\n\n\n\n<li>Recognize department managers with high participation numbers<\/li>\n\n\n\n<li>Encourage competitive spirit<\/li>\n\n\n\n<li>Work with an insurance broker to develop an attractive wellness incentive benefits package<\/li>\n\n\n\n<li>Partner with a wellness program provider to incentivize your wellness program with unique rewards tailored to your employees<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/www.wellsteps.com\/blog\/2024\/07\/09\/wellness-program-engagement-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wellness Engagement Ideas to Build a Culture of Wellness<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-core-principles-behind-successful-corporate-wellness-programs\"><span class=\"ez-toc-section\" id=\"What_are_the_core_principles_behind_successful_corporate_wellness_programs\"><\/span>What are the core principles behind successful corporate wellness programs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most successful corporate wellness programs incorporate the five standards listed here, but it\u2019s key to remember there is no one-size-fits-all approach to wellness. It\u2019s crucial to design a custom program that resonates with your employee base to achieve measurable, lasting results.<\/p>\n\n\n\n<p>WellSteps can help. We have extensive experience designing fun, engaging, and successful wellness programs that foster employee wellbeing across the <a href=\"https:\/\/www.wellsteps.com\/explore\/six-pillars-of-wellness\/\" target=\"_blank\" rel=\"noreferrer noopener\">six pillars of wellness<\/a> and deliver value for organizations. <a href=\"https:\/\/www.wellsteps.com\/explore\/demosignup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a demo<\/a> to learn more today.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2023\/11\/WS-Report-CTA2-1024x535.png\" alt=\"Blue flier promoting WellSteps with a link to schedule a demo.\" class=\"wp-image-107345\" style=\"width:600px\" srcset=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2023\/11\/WS-Report-CTA2-1024x535.png 1024w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2023\/11\/WS-Report-CTA2-300x157.png 300w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2023\/11\/WS-Report-CTA2-768x401.png 768w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2023\/11\/WS-Report-CTA2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1773682306945\"><strong class=\"schema-faq-question\">What are the core elements shared by the most successful corporate wellness programs today?<\/strong> <p class=\"schema-faq-answer\">The most successful corporate wellness programs include leadership support, employee-driven design, easy-to-use technology, meaningful incentives, and strong communication. When these elements work together, engagement grows naturally and outcomes improve year after year.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773682331599\"><strong class=\"schema-faq-question\">How can HR teams transform an underperforming wellness program into a successful corporate wellness program?<\/strong> <p class=\"schema-faq-answer\">HR can elevate a lagging program by simplifying participation, refreshing challenges, offering relevant rewards, and using feedback to drive improvements. Most successful corporate wellness programs succeed because they evolve with employee needs rather than staying static.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773682332488\"><strong class=\"schema-faq-question\"> Why is leadership buy-in critical for successful corporate wellness programs?<\/strong> <p class=\"schema-faq-answer\"> Leadership support signals that wellness is a cultural priority\u2014not a checkbox. When leaders participate and communicate visibly, employees trust the program more and engagement increases, making it easier to build successful corporate wellness programs.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773682333750\"><strong class=\"schema-faq-question\"> How do successful corporate wellness programs measure their impact?<\/strong> <p class=\"schema-faq-answer\">They measure participation, engagement trends, lifestyle improvements, risk reductions, and sometimes claims indicators. Reporting helps HR understand what\u2019s working and make decisions based on real data. Tracking outcomes is essential to maintaining successful corporate wellness programs long-term.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover five proven strategies to a successful corporate wellness program with real-world insights from WellSteps clients.<\/p>\n","protected":false},"author":18,"featured_media":108085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[580],"tags":[58,61,73,22,2619],"class_list":["post-108076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-wellness-programs","tag-best-wellness-programs","tag-best-worksite-wellness-programs","tag-corporate-wellness-vendors","tag-wellness-programs","tag-wellness-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Secrets to Successful Corporate Wellness Programs<\/title>\n<meta name=\"description\" content=\"Discover five proven strategies to a successful corporate wellness program with real-world insights from WellSteps clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Secrets to Successful Corporate Wellness Programs\" \/>\n<meta property=\"og:description\" content=\"Discover five proven strategies to a successful corporate wellness program with real-world insights from WellSteps clients. Discover five proven strategies to a successful corporate wellness program with real-world insights from WellSteps clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellsteps.com\/blog\/2024\/08\/20\/wellness-program-success-secrets\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WellSteps\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T14:57:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T17:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2020\/01\/woman-sitting-on-park-bench-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenny Irvine\" \/>\n<meta name=\"twitter:card\" 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