{"id":295,"date":"2020-01-02T11:19:52","date_gmt":"2020-01-02T18:19:52","guid":{"rendered":"https:\/\/www.wellsteps.com\/blog\/?p=295"},"modified":"2026-03-09T18:21:16","modified_gmt":"2026-03-10T00:21:16","slug":"how-insurance-brokers-offer-wellness-to-clients","status":"publish","type":"post","link":"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/","title":{"rendered":"4 Ways Insurance Brokers Offer Wellness Programs to Employers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#How_can_insurance_brokers_effectively_offer_workplace_wellness_programs_to_their_employer_clients\" >How can insurance brokers effectively offer workplace wellness programs to their employer clients?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#Do_some_insurance_brokers_choose_not_to_offer_wellness_programs\" >Do some insurance brokers choose not to offer wellness programs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#How_can_brokers_use_in-house_staff_to_offer_wellness_programs\" >How can brokers use in-house staff to offer wellness programs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#What_are_the_main_ways_brokers_deliver_wellness_services\" >What are the main ways brokers deliver wellness services?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#How_do_brokers_advise_clients_on_starting_wellness_programs\" >How do brokers advise clients on starting wellness programs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#How_can_brokers_partner_with_wellness_vendors_to_serve_employers\" >How can brokers partner with wellness vendors to serve employers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#So_What\" >So What?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/how-insurance-brokers-offer-wellness-to-clients\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\n<blockquote class=\"wp-block-quote executive-summary is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--50);font-size:17px\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:20px\"><strong>Executive Summary<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group executive-summary\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:18px\"><strong>How can insurance brokers offer wellness programs to their clients?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"executive-summary\" style=\"font-size:16px\">Insurance brokers can offer wellness programs by partnering with proven wellness providers and integrating wellness into their overall benefits strategy. By offering wellness alongside insurance plans, brokers help clients improve employee health, reduce long-term healthcare costs, and increase engagement. Wellness programs also allow brokers to differentiate their services, strengthen client relationships, and deliver measurable value beyond traditional insurance products.<\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-insurance-brokers-effectively-offer-workplace-wellness-programs-to-their-employer-clients\"><span class=\"ez-toc-section\" id=\"How_can_insurance_brokers_effectively_offer_workplace_wellness_programs_to_their_employer_clients\"><\/span>How can insurance brokers effectively offer workplace wellness programs to their employer clients?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to providing guidance on health insurance products, insurance brokers offer wellness advice and programming to their employer groups. But brokers are now being asked for advice on how to start wellness programs in the workplace. Whether they accept this role or not, brokers have been thrust into the added role of wellness consultant.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellsteps.com\/blog\/2025\/04\/23\/best-employee-benefits-brokers-for-wellness-programs\/\">Health insurance brokers<\/a> have been offering wellness to employers&nbsp;for decades. The most recent <a href=\"https:\/\/web.archive.org\/web\/20241007001134\/https:\/\/www.rand.org\/content\/dam\/rand\/pubs\/research_reports\/RR200\/RR254\/RAND_RR254.pdf\">RAND Employer Survey<\/a> reveals that roughly half of small and medium-sized companies still do not offer any&nbsp;<span style=\"line-height: 1.5;\">wellness services. <\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5;\">When <a href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/before-you-begin-a-wellness-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">insurance brokers<\/a> offer wellness to their clients, they use a variety of approaches. When surveys asked what percentage of their book of business was doing a decent job of workplace wellness programming, the answer was always about the same: around 10%. That suggests that around 90% of small and mid-sized companies are doing little or nothing regarding workplace&nbsp;wellness. &nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"997\" height=\"658\" src=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/prevalence-of-worksite-wellness-programs.png\" alt=\"prevalence of worksite wellness programs\" class=\"wp-image-305\" style=\"width:509px;height:335px\" srcset=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/prevalence-of-worksite-wellness-programs.png 997w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/prevalence-of-worksite-wellness-programs-300x198.png 300w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/prevalence-of-worksite-wellness-programs-768x507.png 768w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/prevalence-of-worksite-wellness-programs-342x225.png 342w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n<\/div>\n\n\n<p>Several years ago, WellSteps started surveying brokers to see what kind of advice and counseling they were offering employers. This survey data was combined with broker surveys conducted by the LinkedIn group: Wellness is a Business Strategy. Together, these data&nbsp;reveal four main ways health insurance brokers offer wellness to their clients. In short, they offer wellness programs to stay competitive, grow their business, and add value and many companies are looking for a wellness program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"972\" height=\"724\" src=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/brokers-do-wellness.png\" alt=\"insurance brokers offer wellness\" class=\"wp-image-304\" style=\"width:495px;height:369px\" srcset=\"https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/brokers-do-wellness.png 972w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/brokers-do-wellness-300x223.png 300w, https:\/\/www.wellsteps.com\/blog\/wp-content\/uploads\/2016\/01\/brokers-do-wellness-768x572.png 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/figure>\n<\/div>\n\n\n<p>While these surveys generated&nbsp;many different responses, we were able to cluster them into four main approaches. So, the purpose of this article is to carefully review the pros and cons of each approach and help brokers decide what is the best way to wellness to employers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading table-responsive\" id=\"h-do-some-insurance-brokers-choose-not-to-offer-wellness-programs\"><span class=\"ez-toc-section\" id=\"Do_some_insurance_brokers_choose_not_to_offer_wellness_programs\"><\/span>Do some insurance brokers choose not to offer wellness programs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"table-responsive\">\n<p>54% of brokers report doing nothing to encourage wellness to employers. Although this may seem like the easiest route, it does have its disadvantages. When employers ask about wellness, the brokers with no answers may lose business to brokers who have leveraged wellness to gain a competitive advantage. Here are examples of &nbsp;some of the responses from brokers in the Do Nothing group:<\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">&#8220;I&#8217;m a broker, I sell insurance, I don&#8217;t do wellness.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8220;I get paid to close deals, there is no money in wellness so why should I spend any time working on it?&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\">&nbsp;&#8220;I don&#8217;t have the expertise, time, or interest to advise my clients about workplace wellness programming.&#8221;<\/span><\/p>\n<\/blockquote>\n<p>Below&nbsp;is a short list of the pros and cons of the Do Nothing approach. Even though this is the most popular approach brokers are taking to workplace wellness it does nothing to help employers solve their challenges with poor employee health and rampant healthcare costs.<\/p>\n<table class=\"table table-bordered table-striped\" style=\"width: 675px; height: 208px;\">\n<thead>\n<tr>\n<th>Pros<\/th>\n<th>Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Maintains status quo<\/td>\n<td>Most employers are not happy with the status quo<\/td>\n<\/tr>\n<tr>\n<td>Requires no additional skills, expertise, time or resources<\/td>\n<td>Employers are asking about wellness<\/td>\n<\/tr>\n<tr>\n<td>It\u2019s easy<\/td>\n<td>Successful brokers use wellness to get a competitive advantage<\/td>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td>You risk losing business<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-brokers-use-in-house-staff-to-offer-wellness-programs\"><span class=\"ez-toc-section\" id=\"How_can_brokers_use_in-house_staff_to_offer_wellness_programs\"><\/span>How can brokers use in-house staff to offer wellness programs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>About 7% of brokers reported that their firm had hired a wellness specialist to help provide wellness services to clients. Typically, a brokerage firm will have one individual who is tasked to help multiple accounts with their wellness efforts. This individual may schedule biometric screenings, arrange for flu shots, distribute a health risk appraisal or offer a fitness challenge.<\/p>\n\n\n\n<p>In this arrangement, one individual is required to provide wellness support for a large number of clients. Subsequently, this allows the firm to market its wellness services against firms that do not provide such services. Hiring an internal wellness professional is a great way to provide limited wellness services to a large number of clients.<\/p>\n\n\n\n<p>The downside is that none of these programs are comprehensive. Instead, they are sporadic, one-time wellness events that are not part of any comprehensive, long-term strategy. They make for great marketing benefits, but lack the substance needed to really produce meaningful wellness outcomes. They are akin to having a workplace safety program that consists of a once-a-year discussion about safety.<\/p>\n\n\n\n<p>The In-House Wellness approach may help some people gain health awareness, but there is no published scientific evidence that it can reduce elevated health risks, improve health behaviors, or lower employee-related expenses. That doesn&#8217;t necessarily mean that this approach can&#8217;t produce any results; it simply means that there is no peer-reviewed evidence to show that it does.<\/p>\n\n\n\n<p>If employers are interested in starting a workplace&nbsp;wellness program as a strategy to improve employee health and reduce employee-related expenses, then this approach will likely lead to disappointment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-main-ways-brokers-deliver-wellness-services\"><span class=\"ez-toc-section\" id=\"What_are_the_main_ways_brokers_deliver_wellness_services\"><\/span>What are the main ways brokers deliver wellness services?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"table-responsive\">\n<table class=\"table table-bordered table-striped\" style=\"width: 100%;\">\n<thead>\n<tr>\n<th>Pros<\/th>\n<th>Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>It\u2019s exclusive, encourages loyalty<\/td>\n<td>Fail to deploy and engage enough people to make a difference<\/td>\n<\/tr>\n<tr>\n<td>Can be packaged with benefits<\/td>\n<td>No evidence that this approach works<\/td>\n<\/tr>\n<tr>\n<td>Wellness can be a revenue stream<\/td>\n<td>Marketing hype and clients know this<\/td>\n<\/tr>\n<tr>\n<td>Great for marketing<\/td>\n<td>Self serving, not client serving<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-brokers-advise-clients-on-starting-wellness-programs\"><span class=\"ez-toc-section\" id=\"How_do_brokers_advise_clients_on_starting_wellness_programs\"><\/span>How do brokers advise clients on starting wellness programs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brokers who start advising clients on matters of workplace wellness programs stop working as brokers and start acting as consultants. The problem here is that brokers get paid with commissions while consultants get paid by the hour.<\/p>\n\n\n\n<p>So, in order to take on a consultant role, brokers have to start providing services and assistance for which they do not get paid. Some may fear that this will lead to &#8220;service creep&#8221; as clients start requiring more and more assistance without additional pay.<\/p>\n\n\n\n<p>Nonetheless, brokers who advise clients about wellness become trusted advisors. About 10% of brokers take this approach and thereby are able to build relationships, strengthen current contracts, and differentiate themselves from others. On the other hand, this approach may require some wellness training. This training can come from additional schooling, certifications, and personal study.<\/p>\n\n\n\n<p>For example, we used to offer webinars. Since, our dissemination strategy has improved. At the time, our list of webinar registrants were mostly consultants and brokers working to boost their understanding of wellness programming. Kudos to them for working to become more knowledgeable and effective advisers. If you can make the transition from commission-based broker to trusted adviser, you stand a better chance of maintaining and cultivating new business.<\/p>\n\n\n\n<div class=\"table-responsive\">\n<div class=\"table-responsive\">\n<table class=\"table table-bordered table-striped\" style=\"width: 100%;\">\n<thead>\n<tr>\n<th>Pros<\/th>\n<th>Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Build a relationship of trust<\/td>\n<td>You&#8217;ll be expected to do more (service creep)<\/td>\n<\/tr>\n<tr>\n<td>Strengthen current contracts<\/td>\n<td>You&#8217;ll need to become a wellness expert<\/td>\n<\/tr>\n<tr>\n<td>Differentiate yourself by adding value to what you do<\/td>\n<td>Someone has to do the work of wellness<\/td>\n<\/tr>\n<tr>\n<td>Gain more business<\/td>\n<td>Talk is cheap, clients need help doing wellness<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/resell-wellness-as-a-wellness-reseller\/\">Resell Wellness? Why Being A Wellness Reseller Might Make Sense<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading table-responsive\" id=\"h-how-can-brokers-partner-with-wellness-vendors-to-serve-employers\"><span class=\"ez-toc-section\" id=\"How_can_brokers_partner_with_wellness_vendors_to_serve_employers\"><\/span>How can brokers partner with wellness vendors to serve employers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"table-responsive\"><a href=\"https:\/\/www.wellsteps.com\/\">WellSteps<\/a> is a wellness vendor, so, of course, I&#8217;m biased toward this approach. But hear me out. &nbsp;There are plenty of good wellness vendors out there. &nbsp;The challenge is to sort through the marketing hype to find the ones who know what they are doing.<\/div>\n\n\n\n<div class=\"table-responsive\">&nbsp;<\/div>\n\n\n\n<div class=\"table-responsive\">A workplace wellness&nbsp;program that has published evidence that it can produce wellness outcomes and is based on behavior change will be most effective. Once the right vendor has been selected, you will be able to create a partnership between yourself, your client and the vendor. &nbsp;When it works well, each party benefits.<\/div>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div class=\"table-responsive\">Your client will be pleased with the positive wellness outcomes it sees and you will have a competitive advantage that will help grow your business.<\/div>\n\n\n\n<div class=\"table-responsive\">&nbsp;<\/div>\n\n\n\n<div class=\"table-responsive\">\n<div class=\"table-responsive\">\n<table class=\"table table-bordered table-striped\" style=\"width: 100%;\">\n<thead>\n<tr>\n<th>Pros<\/th>\n<th>Cons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Shifts responsibility to the employer and vendor<\/td>\n<td>Wellness is outsourced.&nbsp; Brokers have less control.<\/td>\n<\/tr>\n<tr>\n<td>Gets away from exclusivity, focus is on helping the employer (trust)<\/td>\n<td>Employers will be required to get serious about wellness.<\/td>\n<\/tr>\n<tr>\n<td>Gives clients the best wellness possible<\/td>\n<td>Requires greater support from senior leadership<\/td>\n<\/tr>\n<tr>\n<td>Best chance of keeping clients happy and loyal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"So_What\"><\/span>So What?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The list of pros and cons shown above will help you understand&nbsp;which approach is the best option for you to take,&nbsp;but there is another way to look at this decision. Pretend you are the CEO of a company and you are&nbsp;looking for a good broker and a successful wellness strategy. What would you like to see in this relationship?<\/p>\n<ul>\n<li>A wellness program that stays with your company regardless of which insurance company or broker you work with<\/li>\n<li>A wellness program that is effective at improving employee health and reducing employee-related expenses<\/li>\n<li>A wellness program that is backed by a performance guarantee<\/li>\n<li>A broker who will help you solve your problems, not maintain the status quo or push you into solutions that only generate more broker income<\/li>\n<li>A broker who understands your challenges and is truly interested in helping you out, even if there is some service creep<\/li>\n<li>A win, win, win relationship that will last for at least 10 years<\/li>\n<\/ul>\n<p>Below&nbsp;is an&nbsp;<a href=\"https:\/\/www.wellsteps.com\/infographics\">infographic<\/a> that summarizes each of these options. <a href=\"https:\/\/www.wellsteps.com\/ig-fourways\">Pass it along.<\/a><\/p>\n<p style=\"text-align: center;\">[maxbutton id=&#8221;1&#8243;]<\/p>\n<figure><img decoding=\"async\" class=\"alignnone wp-image-320\" src=\"http:\/\/www.wellsteps.com\/images\/stories\/infographic\/four_ways.jpg\" alt=\"how brokers help employers with employee health, employer wellness programs, workplace wellness article, workplace wellness programs\" width=\"960\" height=\"3978\"><\/figure>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n<p><strong>RELATED: <a href=\"https:\/\/www.wellsteps.com\/blog\/2020\/01\/02\/top-corporate-wellness-companies-corporate-wellness-programs-partners\/\">Top 18 Corporate Wellness Programs and Companies<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1773101900182\"><strong class=\"schema-faq-question\">Why are brokers increasingly offering wellness programs to employer clients?<\/strong> <p class=\"schema-faq-answer\">Brokers see wellness as a strategic differentiator. When insurance brokers offer wellness, they help employers reduce claims, improve retention, and strengthen benefits offerings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773101923212\"><strong class=\"schema-faq-question\"> How do insurance brokers offer wellness without building a platform themselves?<\/strong> <p class=\"schema-faq-answer\">Many insurance brokers offer wellness through white-label or reseller partnerships. This gives them a turnkey solution they can deliver under their own brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773101923897\"><strong class=\"schema-faq-question\">What wellness tools do brokers typically use?<\/strong> <p class=\"schema-faq-answer\">When insurance brokers offer wellness, they often rely on challenges, incentives, educational content, and digital tracking that boosts client engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773101925106\"><strong class=\"schema-faq-question\">How do wellness programs help brokers strengthen client relationships?<\/strong> <p class=\"schema-faq-answer\">Offering wellness shows brokers are proactive problem-solvers. When insurance brokers offer wellness, clients see them as strategic advisors\u2014not just policy managers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773101925793\"><strong class=\"schema-faq-question\">What\u2019s the easiest way for insurance brokers to deliver a full wellness solution?<\/strong> <p class=\"schema-faq-answer\">Many choose the WellSteps Reseller Program, which gives brokers everything they need to offer a complete wellness solution.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are 4 ways insurance brokers offer wellness programs to employers. Some do nothing. 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