WellSteps has recently released a new infographic depicting the four main approaches that brokers and consultants have historically taken in using wellness programs to stay competitive, grow their book of business and add value.
Here are the four approaches:
Do Nothing. 54% of brokers report doing nothing to help clients implement a wellness program. Although this may seem like the easiest route, when employers ask about wellness, the brokers with no answers may lose business to brokers who have leveraged wellness to gain a competitive advantage.
Hire In-House Wellness Staff. Hiring an internal wellness professional to provide wellness services for a client could be great for marketing and packaged with benefits, but the downside also includes very low participation and no evidence that this approach works.
Advise Clients. Brokers who advise clients about wellness, become trusted advisors. This helps brokers build relationships, strengthen current contracts, and differentiate themselves from others. On the other hand, this approach may require some wellness training.
Hire a Wellness Vendor. This is probably the best option, as long as the wellness vendor offers more than “pixie dust.” A comprehensive program based on behavior change will be most effective. Choosing a vendor may be difficult, but once the right vendor has been selected, you will have a competitive advantage that will help grow your business.