Employees are wanting more benefits in the workplace, and even in the areas of health coaching services. In fact, 75% of employees want a personalized touch with their health coaching. With all of the possibilities of health information at our fingertips, people still do not take the specific action to change their health and well-being.

Your organization’s benefits package may include a wellness program to assist your employees in implementing healthier lifestyle changes for improving their health. However, a lot of it still requires external motivation and accountability for individuals to get moving. This is where health coaching comes into play. Health coaching services inside of your wellness program allow private and personalized accountability with a designated coach.

5 Benefits of Providing Health Coaching Services For Your Employees

What Are Health Coaching Services?

Health coaching is a process in which a trained and often certified professional, known as a health coach, works with individuals or groups to help them achieve their health goals. Health coaches use a client-centered approach to help their clients identify and achieve their health goals, which may include:

  • weight loss
  • increased physical activity
  • stress reduction
  • improved nutrition

They typically start by assessing their client’s current health status and identifying their specific health goals. From there, they work with their clients to develop a personalized plan that includes specific steps and strategies for achieving their goals. Nothing is ever one size fits all.

Throughout the coaching process, health coaches provide ongoing support, encouragement, and accountability to help their clients stay on track and overcome any obstacles that may arise. They may also provide education and resources to help their clients make healthy choices and manage their health over the long term.

Overall, health coaching is a collaborative process that empowers individuals to take an active role in their own health and well-being.

Health coaching is a collaborative process that empowers individuals to take an active role in their own health and well-being.

RELATED: 22 Best Wellness Certifications, Personal Training, and Health Coaching in 2023

Benefits of Health Coaching Services

Health coaching servicescan provide many benefits, including:

  1. Personalized Support: Health coaches work with individuals to develop a personalized plan for achieving their health goals. They offer support, motivation, and guidance, which can be especially helpful for people who have struggled to make positive changes on their own.
  2. Improved Health Outcomes: Studies have shown that health coaching can lead to improvements in a variety of health outcomes, including weight loss, better management of chronic conditions such as diabetes and hypertension, and increased physical activity.
  3. Accountability: Health coaches can help individuals stay accountable to their goals by checking in regularly, monitoring progress, and providing feedback.
  4. Education and Resources: Health coaches can provide education and resources on a variety of topics related to health and wellness, such as nutrition, exercise, stress management, and sleep.
  5. Increased Confidence: Working with a health coach can increase an individual’s confidence in their ability to make positive changes and take control of their health.
health coaching services like a personal trainer at the gym

Overall, health coaching can be a valuable tool for individuals who are looking to improve their health and wellbeing. They just need that little extra push and commitment like a personal trainer would provide at the gym.

RELATED: Why Lower Health Care Costs is One of the Benefits of Wellness in 2023

How Can a Company Incorporate Health Coaching Into Their Wellness Program?

Incorporating health coaching services into a wellness program can be a great way for companies to help their employees achieve their health goals and improve their overall well-being, taking it to the next level. Here are some steps that a company can take to do so:

  1. Define the Goals and Objectives: First, you should determine the goals and objectives of the health coaching program. This can include reducing healthcare costs, increasing employee engagement, and improving employee health outcomes. Why add it at all?
  2. Identify the Target Population: Then determine which employees would benefit the most from health coaching. This may include those with chronic conditions, high-risk individuals, or those who are interested in improving their health and wellness.
  3. Select the Right Health Coaches: Be sure to select health coaches who are experienced, qualified, and trained in the specific areas of health and wellness that the employees are interested in. This can include nutrition, fitness, stress management, and more. You can survey your employees to get a feel for this.
  4. Offer a Variety of Coaching Options: To make the program more accessible and appealing to a wider range of employees, the company should offer a variety of coaching options. This can include one-on-one coaching, group coaching, online coaching, and more. Each individual person has better communication preferences and motivation circumstances in different coaching settings.
  5. Integrate Coaching Into the Overall Wellness Program: Your organization should integrate health coaching services into the overall wellness program to ensure that it is seen as an important part of the program. This can include offering incentives for participation in coaching, promoting coaching sessions, and making coaching resources easily accessible to employees.
  6. Evaluate the Program: Finally, evaluate the health coaching program on a regular basis to determine its effectiveness and make any necessary changes. This can include tracking employee engagement, measuring health outcomes, and soliciting feedback from employees.

Evaluating the program on the backend may be the most important step. Your wellness program committee may not get things right the first time. After a few rounds of coaching offered with your company benefits, then you may start to see what’s working well or not. Continuous feedback and tweaking for improvement is important in any company wellness program.

RELATED: 5 Questions to Ask Before You Evaluate a Wellness Program in 2023

Are There Any Downsides to Health Coaching?

While health coaching can be an effective way to support employees in achieving their health goals, there are some potential downsides to consider, because it may not be a fit for every company:

  1. Cost: Depending on the type of coaching program, it can be expensive to implement and maintain. This can be a barrier for smaller companies or those with limited budgets. (See more on that below.)
  2. Time Commitment: Employees may feel that they do not have the time to commit to health coaching sessions, particularly if they are busy with work and personal responsibilities.
  3. Lack of Motivation or Engagement: Some employees may not be interested in participating in health coaching or may not find the coaching sessions to be engaging or motivating. It really depends on the motivators of your employees overall.
  4. Ineffective Coaches: If the coaches are not experienced or qualified, or if they are not a good match for the employees, the coaching program may not be effective.
  5. Privacy Concerns: Employees may be hesitant to share personal health information with a coach, particularly if they do not feel that their privacy is adequately protected. That’s why most employees would rather work with a health coach that is contracted outside of their company.

It’s important for companies to carefully consider these potential downsides and address them as part of their health coaching program design and implementation to help ensure that the program is effective and well-received by employees. Throwing another program at your employees doesn’t guarantee benefits.

RELATED: How Leadership Can Support Wellness Program Participation

Costs of Health Coaching to Consider

The cost of health coaching services can vary depending on several factors, such as the type of coaching, the experience and qualifications of the coach, the length of the coaching program, and the location. Here are some examples of the typical costs associated with health coaching:

  • One-on-one Coaching: One-on-one coaching can range from $50 to $300 per session, depending on the experience and qualifications of the coach and the length of the session.
  • Group Coaching: Group coaching can be a more cost-effective option, with prices ranging from $15 to $100 per session, depending on the number of participants and the length of the program.
  • Online Coaching: Online coaching can also be a more affordable option, with prices ranging from $50 to $150 per month for access to coaching resources and support.

Some companies offer health coaching as part of their employee wellness programs, which may be fully or partially covered by the employer. Some health insurance plans may also cover the cost of health coaching services, particularly if it is related to a specific health condition or risk factor. It’s worth reaching out to your company’s health insurance carrier to find out.

It’s important to note that while cost is an important consideration, the quality and effectiveness of the coaching program should also be taken as a priority. It may take a few tries of evaluating the bottom line and effectiveness of adding health coaching services to your organization’s wellness program.

RELATED: How Effective Workplace Health Programs Reduce Health Care Costs in 2023

WellSteps Integrated Health Coaching

When you work with WellSteps in implementing your company’s wellness program, we can incorporate Health Coaching into your program in a number of ways. Our health coaches will interview and guide the “coachee” to set goals and focus on the actionable steps to help them reach those goals.

First off, employees are eligible for and invited to receive Integrated Health Coaching if they apply the following:

  • Provide permission for a health coach to access their Personal Health Assessment data.
  • Are at high risk for physical inactivity, poor nutrition, impaired sleep or stress.
  • Are ready to change behavior.  

Employees receive up to 6 coaching sessions during which they set and work on health-related goals, at $30 per session. Ask your WellSteps Guide what this may look like for your company’s wellness program.

How WellSteps Integrated Health Coaching Works

Employees who are ready to coach will receive communications from the health coaching team. They will be provided coaching session times and will select a time best suited to their needs for a one on one virtual health coaching sessions.

wellsteps company

Employees receive up to 6 coaching sessions during which they set and work on health-related goals. If one of the goals you want to support is to help employees quit smoking, we recommend a comprehensive approach including policy change, cessation resources and support. Ask your WellSteps Guide for more info on this!

How Our Health Coaches Have Been Making a Difference For Our Company Clients

All of our WellSteps coaches have a minimum of a Bachelor’s degree and are trained on our internal coaching system based on Motivational Interviewing. Our motivational interviewing model allows the “coachee” to take control of their health and, with the health coach, set realistic and SMART goals to help them reach their potential.

Our motivational interviewing model allows the “coachee” to take control of their health and, with the health coach, set realistic and SMART goals to help them reach their potential.

Our solutions are similar to the educational system in that we work with groups of people. Group-based solutions enable powerful behavior change motivators like competition and collaboration. In the classroom setting when students need extra help, tutoring is provided. In the same way, providing health coaching for employees who need extra help enhances our group-based solutions.

RELATED: 10 Effective Ways to Motivate Employees in the 2023 Workplace

Next Steps In Implement Health Coaching

If you’re ready to see what a wellness program or health coaching services looks like for your company, schedule a free demo with our team and discover what benefits you can start seeing for your employees and organization today!

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About The Author

Dr. Steve Aldana

Dr. Aldana is the CEO of Wellsteps, a worksite wellness solution that leads the nation in wellness program deployment and engagement. Dr. Aldana authored over 75 scientific papers and 7 books on health risk management, healthy living, and health promotion programs. He has given over 350 keynote speeches across the U.S. on the ability of good nutrition and regular exercise to prevent, arrest, and reverse many chronic diseases.