4 ways brokers do wellness with clients

Brokers play a crucial role in shaping employee wellness for their clients, typically through one of four approaches. Doing nothing requires no effort but leaves clients without guidance, missing opportunities to enhance employee health and reduce costs. Hiring in-house wellness staff provides dedicated expertise but can be expensive and resource-intensive, especially for smaller organizations. Acting as an advisor allows brokers to offer strategic guidance, empowering clients to make informed wellness decisions without assuming full responsibility. Partnering with a wellness vendor, however, often proves the most efficient and impactful, offering scalable, ready-made solutions backed by expert support. This approach reduces administrative burdens, enhances client satisfaction, and ensures effective wellness outcomes. By choosing the right strategy, brokers can make a lasting impact on their clients’ wellness success.